Users will soon have a updated setting that allows them to reduce the quantity of artificial intelligence-produced media appearing in their feeds. This initiative comes as the platform revealed that it presently contains more than 1 billion AI videos.
Trial and Implementation
This change is in a pilot phase over the coming weeks before a full-scale release. This advancement comes amid a rise in AI content, spurred by recent video-generation tools.
The Broader AI Trend
It has been noted that approximately one in 10 of the fastest-growing video streams on another major platform primarily display clips produced artificially. A considerable share of this material is classified as mass-produced AI material, a phrase for substandard, bulk-generated content that is frequently absurd or dreamlike.
“We know from our community that a lot of users appreciate content produced via AI tools, from digital art to science explainers, and we intend to offer the community the power to see more or less of that, based on their own preferences,” said a spokesperson.
AI on the Platform
The service shared that there are presently over a billion videos on its app labeled as artificially created. Collectively, over 100 m media items are added to the platform each day, making clips made by AI a minor part of its total content library.
Customizing Your Feed
Users will be capable of decrease or raise the volume of AI-generated videos they watch by opening the “manage topic” setting in the platform and selecting “AI-generated content”. Additional categories that are already be controlled under the tool encompass current affairs, fashion, cosmetics, and dance.
Platform Guidelines
Its rules mandate content makers to identify lifelike AI-generated content, and it bans harmful deepfakes of well-known individuals or crisis events. Any authentic-looking artificial content that is not labeled can be removed under its user guidelines.
Furthermore, the service will henceforth apply an “AI-made” label to content made using its own AI tools, or identified by an cross-platform project for identifying content made by AI. This measure is designed to deter users from seeking to evade the labeling process.
Educational Initiatives
TikTok is furthermore launching a $2m awareness program for specialists and institutions to develop informative material about using AI responsibly. This program will assist educational bodies focused on teaching computer science.
Moderation Strategy
The platform has supported its content review process, following controversy over intentions to cut jobs for numerous safety staff in the UK. It is expected to eliminate hundreds of positions in its trust and safety department in London, with trade unions and internet security professionals expressing worry that staff are being displaced by automated systems.
A trust and safety lead clarified that people-led review would remain essential, but artificial intelligence can protect employees by filtering out the most distressing content ahead of it is viewed by humans. The platform stated a 76% decrease in explicit and harmful content reviewed by content reviewers over the past year due to intervention by its automated systems.
It is vital to balance people and machines to ensure user safety,” the executive stated. “We’ll have humans as involved in the system, but we further consider it’s highly necessary to reduce exposure to harmful content as rapidly, which is the area in which a extensive automated help is really helping us work at speed.”
